Thursday, April 30, 2009

Fox Backpedals re Extras for Rental DVDs?

Last month I wrote about the new policy from 20th Century-Fox to strip extras from DVDs intended for the rental and library markets.

The first film released with this new policy was SLUMDOG MILLIONAIRE.

Apparently Fox has received a great deal of negative feedback for their new policy, which was intended to help drive up DVD sales.

The studio also failed to successfully execute the new policy, sending some rental stores "fully loaded" DVDs in error.

Fox will now allow libraries to order DVDs with extras. The DVDs cost the same with or without extras, so one would assume ordering copies with extras is a no-brainer.

It's not yet clear whether Fox is also going to give up on the idea for rental copies.


Blogger Raquel Stecher said...

Wow that's really confusing! Fox shouldn't be playing so fast and loose with their business like that.

6:56 PM  
Blogger Laura said...

I agree, Raquelle. I understand that the DVD market has really slowed and they're trying to come up with ways to create more interest in DVD purchases, but creating two separate "classes" of DVDs, *and* then both messing up and changing some of the rules...well...all in all, not a good business strategy! :) Based on the library rule change, I think the rental DVD idea may quickly end up going the way of New Coke.

Best wishes,

7:03 PM  
Blogger mel said...

This confirms what I said before: once the initial work has been done, the DVDs will cost the same to produce with or without extras.

9:36 PM  

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