Wednesday, November 09, 2005

The Marketing of Narnia

London's Daily Telegraph reports that Disney is working with several Christian groups to market THE LION, THE WITCH AND THE WARDROBE, including the Christian marketing company which ran the successful campaign for THE PASSION OF THE CHRIST.

This move is of particular note given Disney's sometimes contentious relations with some evangelical groups in years past.


Post a Comment

<< Home

Newer›  ‹Older