Can Krispy Kreme Be Saved?
Stephen Cooper is trying to turn around Krispy Kreme, once a great success story which went south in a hurry.
This enjoyable 2003 book, Making Dough:The 12 Secret Ingredients of Krispy Kreme's Sweet Success now seems a bit sad in retrospect, but hopefully good times will come again for a company with a great product.
(Registration may be required by The Los Angeles Times.)
Wednesday Update: The last four Krispy Kreme stores in Philadelphia were suddenly closed Tuesday. (Hat tip: Kellyanne Conway.)
2 Comments:
They are doing just fine in England.
Glad to know that! I seem to recall that Dick Clark invested in some Krispy Kreme franchises in England?
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