KTLA's Rose Parade ratings were off 14% this year. It appears a fairly significant number of viewers may have voted against KTLA's booting of longtime parade host Stephanie Edwards with their remotes.
Of course, it's also possible that more viewers were at home last year due to rainy weather, but I'm guessing there was also a "Stephanie effect" on the ratings.
Details at L.A. Observed (subject link) and from the Orange County Register's Frank Mickadeit.
Like L.A. Observed, this blog saw a remarkable surge in traffic due to interest in Stephanie. I think HGTV would be wise to hire her for next year's broadcast.