Stephen Hayes, who has closely covered the not-quite-official Fred Thompson candidacy for the Weekly Standard, details the carefully planned guerrilla campaign which has used the new media to launch Thompson into an "overnight" candidate.
As Ed Morrissey notes at Captain's Quarters, "Thompson may be the only primary candidate in both parties who has not tried to burn rubber at the line. He has taken his time, watched the field carefully, and used the viral-marketing approach not to raise funds but to lay out his perspective on issues and events... Fred has made himself a conservative alternative almost overnight -- except that it took him seven months to do so. And as Hayes notes at the end of the piece, he hasn't had to spend a dime to do it."
Fiscal conservatives have to love Fred's campaign frugality. :)