I've noticed recently that a number of grocery items I buy regularly have been shrinking in size, rather than having their prices increased. Barilla Penne is the latest package to have shrunk considerably.
This is a practice which has always been around, but it seems to have hit epidemic levels lately as companies try to avoid being scratched off consumers' grocery lists altogether by keeping the price the same, but shrinking the package instead.
USA Today ran an article on the phenomenon last week which is an interesting read.
The Consumerist website has a section titled Grocery Shrink Ray which tracks shrinking grocery items. You'll soon be noticing smaller ice cream containers in your freezer aisle, as at least a couple brands of ice cream, including Dreyer's and Breyer's, are moving from 1.75 quarts to 1.5 quarts. The days of the half-gallon tub of ice cream are now long gone...