Some executives at CBS are blaming Katie Couric's tanking ratings on sexism and the public's supposed preference for "older white guys." CBS V.P. Linda Mason, who made the "older white guys" comment, also said, "I had no idea that a woman delivering the news would be a handicap. And I'm afraid that Katie's paying a price for being the first woman."
Sean McManus, the president of CBS News, also insists "There is a percentage of people out there that probably prefers not to get their news from a woman."
This obtuseness is, in and of itself, part of CBS's problem. The ratings free fall just
can't be the CBS product. It's the public's fault!
CBS refuses to admit that it has alienated a large part of its desired audience: First the network allowed Rathergate -- a false, deliberate attempt to smear a Republican President and influence an election -- which cemented the network's image as the most liberal of the three liberal networks. Then the network piled on by hiring a well-known liberal, Katie Couric, to replace Rather.
I have no interest in Katie Couric's slanted view of the world, and it appears large numbers of Americans feel the same way. For many Americans, Couric's gender has nothing whatsoever to do with their refusal to watch CBS News.
To paraphrase a favorite liberal line, "It's the politics, stupid."
A postscript, this is the same network that is airing an
interview tonight in which Mike Wallace
asks Mitt Romney whether he and his wife engaged in premarital sex. Can you
imagine a CBS reporter asking this of Mrs. Clinton? Or any other Democrat candidate?